Buying digital signage can be daunting, and the software you choose to run your system will make the difference between successful adoption or not. Digital signage cost, network options, features, and support are all things you should consider when evaluating your options.
Need some advice on how to plan your digital signage solution? We can help! In the meantime, here are a few questions you can use to get the conversation started, so you can choose the best content management software for your needs.
1- Is is specifically for organizational communications?
Workflows are different in the offices and on campus, so you don't want digital signage software that's made for retailers or airports with just a few features you can use.
2-Is it a native application or web-based?
Desktop software limits you to a single computer, while web-based software lets anyone in your organization with browser access and a password to post, manage and schedule messages.
3-Does it have user-friendly tools and templates?
Not everyone is a graphic designer. Make sure your software has east design and scheduling tools, as well as good looking templates so people can create beautiful messages quickly and easily.
4- Does it allow for data integration?
A lot of what you'll want on screen is already in another system. Make sure it can easily import event schedules, weather, news, Excel, dashboards, social media, SharePoint, webpages and other data you already use.
5- Does it have an alert messaging mode?
Severe weather, safety alerts, and other emergency notifications need to override scheduled playlists at the touch of a button. Ask if the system is CAP-compliant, so CAP triggers can automatically.
6-Does is support interactivity?
Touchscreens are a great way to engage your audience, and they give you more real estate for messages. Make sure your software lets you publish interactive content, like wayfinding.
7-Is it scalable and expandable?
Your software should work for a single screen or enterprisewide messaging across the globe. Make sure you can add media players and software users without hitting technical or licensing snags.
8-What are the purchasing options?
You may already have the hardware, or you might need the whole package. Make sure you can add media players and software users without licensing fees if possible.
9- What about warranty?
Make sure you have a generous hardware warranty. Free customer support is the most ideal option for any troubling shooting or ongoing help and tips and tricks.
10-How well is it supported?
Does the software vendor offer training? How about design services or consulting? Be sure you understand how to often the software is updated and what kind of technical support you get with your software purchase.